We’re going to challenge the way you think about poverty and homelessness.
Work hard. Do the right thing. Homelessness is something that will never happen to me. Sometimes, all it takes is one life-changing experience to land you on the streets: a job loss, death of a loved one, divorce, natural disaster, or serious illness.
Next thing you know, a chain of events sends your life spiraling out of control…
How would you cope? Where would you go? What would you do? Figure something out, right?
We invite you to take the challenge… Play SPENT
What if you had nowhere else to go? No other options? No one to call upon? No network of support?
We all need somebody sometimes, especially when life throws you challenges. Urban Ministries of Durham (UMD) is where many turn for help. They have simply run out of options and have nowhere else to turn. They need help with life’s most basic needs—but they also need somebody to offer them hope, to give them a vision of a better tomorrow, and to encourage them to keep on trying and to not give up.
UMD makes a difference in people’s lives every day, and you can too. In fact, you have the chance to double your impact when you give between February 1st and May 31st during the 2011 Stewards Fund Challenge.
UMD & McKinney—Teaming up to Make a Difference
The partnership between UMD and McKinney began in 2008 with UMD’s 25th anniversary celebration and has since grown to include various award-winning multi-media marketing campaigns to raise awareness of the issues of poverty and homelessness.
The current initiative is to explore and utilize the social networking platform to engage, educate and inspire existing and potentially new audiences in entirely new ways.
For example, just last November, McKinney & UMD Check in at FourSquare. FourSquare is a location-based mobile social networking service that allows users to “check-in” and when they do in certain locations around Durham, they may see some startling options, such as “dumpster in the alley” or “under the overpass.” There are tips for each of these created locations that have useful stats about poverty and homelessness and how to connect to UMD to help.
This latest adventure, Spent, is beyond what UMD could ever imagine. Spent is not just a social networking campaign, but an immersive online experience created and donated by McKinney. Raising awareness of the complex issues involved with poverty and homelessness and galvanizing the support needed to address those issues, are important components of our work. Our ongoing partnership with McKinney and their creation of this game are very important to us because they provide creative opportunities to engage new audiences and to enlist new support for the work we do each day.
We are extremely grateful for McKinney's enthusiasm, leadership and support!